| | | INSIGHTS How to Use Intent Data to Grow Pipeline Alison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow their pipeline. Explore how to use intent data to identify, prioritise and personalise your outreach to in-market buyers at the right time.
Intent Data
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| | | INSIGHTS Is In-Store Retail Media Already Part of Your Marketing Strategy? In-store retail media is transforming marketing with targeted advertising in shopping environments. Retail media networks are growing, with Tesco and Morrisons leading the way, and the future promises more personalisation and dynamic content despite challenges.
Strategy
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| | | INSIGHTS OpenAI's New ChatGPT-4o OpenAI has introduced ChatGPT-4o, a cutting-edge AI model capable of understanding and generating content across multiple modalities such as voice, text, and images. The 'Omni' aspect of GPT-4o represents its versatility in processing diverse forms of communication, allowing for more natural and fluid human-machine interactions.
AI
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| | | | MARKETING TECH
43% of Gen Z Think Ads in Games Ruin the Experience It is estimated Gen Z’s spending power is upwards of $360bn in the US alone, with many more yet to age into adulthood. With a staggering 65% of respondents spending over three hours a day playing video games, and 72% saying they can be their authentic selves while playing online, gaming is a critical mainline artery to reach and meaningfully engage with Gen Z.
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| | | | STEIN IAS
Navigating the ‘Upside Down’: When B2C Brands Lean into B2B Many global brands commonly thought of as business-to-consumer (B2C) are seeking and seeing growth by building the considerable business-to-business (B2B) parts of their enterprises. Leaders from Uber for Business, The Kraft Heinz Company and Vodafone discuss how a B2C mindset can unlock B2B brand potential.
Listen Here
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