Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have a new “Creator Insights” information link appearing on their profile, which brand accounts can tap on to glean insight into their recent analytics. The basic display provides a quick overview of follower growth, accounts reached and accounts engaged. Again, all of the metrics displayed reflect the previous 30-day period, making it easy to get an assessment of just how prominent and active each account has been.
