| | | | RESEARCH REPORT BY FOSPHA Elevating eCommerce: Secrets of Scaling Brands As brands scale, their approach to marketing changes significantly - but knowing the best growth strategy in each stage can be incredibly difficult. With case studies from 3 brands experiencing explosive growth, and Meta's Marketing Science team, this report will shine a light on the optimal approaches at every stage of development.
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| | | INSIGHTS Motorway's Strategic Marketing Overhaul Motorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying on external agencies to an in-house approach. The company may draw inspiration from Bumble's Ex-CMO, Naomi Walkland, to enhance its market presence and customer loyalty in the digital car sales arena.
Strategy
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| | | INSIGHTS The Race for Gold in Olympic Advertising The Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience. Olympic advertising is moving towards a digital, interactive future, with advancements in technology like AI and machine learning enhancing targeting and creative strategies.
Advertising
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| | | INSIGHTS Samsung Launches Insights Planner for TV Campaigns Samsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning total TV campaigns amidst changing viewing habits. It helps bridge the gap between linear TV and streaming by offering comprehensive audience reach data.
Media Planning
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| | | | EMARKETER
Marketers Confident in LinkedIn’s Ability to Deliver Positive ROI LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite. A longtime staple of B2B marketing, LinkedIn has been gaining more popularity among B2C marketers as the platform introduces new ad formats and promises a brand-safe environment, according to our LinkedIn Marketing 2024 report.
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| | | | SEARCH ENGINE JOURNAL
Building Brand Authenticity Through Community Discover the power of brand authenticity and community building. One of a brand’s greatest gifts is its ability to communicate with its prospects and customers through social communities. These goldmines of customer sentiment and potential product or service positioning can provide every brand with a wealth of information.
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| | | INSIGHT FROM HELEN EDWARDS It’s Time to Break Down Your Brand and Build it Back up British Airways likes to hit us with big numbers. It came bounding out of its induced pandemic torpor with an exuberant burst of outdoor, print and online advertising featuring no fewer than 500 separate executions.
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