| | | INSIGHTS Have You Updated Your 2024 Gen Z Marketing Strategy? Gen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authenticity and value-driven brands, influencing a unique marketing landscape.
STRATEGY
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| | | INSIGHTS An Introduction to SMS Marketing Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company.
SMS MARKETING
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| | | INSIGHT FROM MARTIN PETKOV The 12 Powers of a Marketing Leader Barta and Barwise’s The 12 Powers of a Marketing Leader is a must-read for any professional wishing to reach and/or excel at the field’s top leadership positions.
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