| | | | MARTECH
6 Core Competencies Every Martech Manager Needs Ana Mouro outlines six core competencies essential for martech managers to lead and shape marketing technology strategies. These include generalized system understanding, tool management, architecture vision, capability assessment, tool procurement, and organization management. Marketers must strategically develop these skills to effectively manage martech stacks, ensuring they align with business goals and improve marketing processes. By leveraging a systemic view of marketing processes and customer data, marketers can enhance customer experience and achieve a high return on investment from marketing technology.
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| | | | SEARCH ENGINE JOURNAL
9 Tips For Successful Lead Generation Heather Campbell from Search Engine Journal shares nine expert tips for successful lead generation. Emphasizing the importance of understanding the customer journey, she highlights the need for quality content, thorough research, and a dedicated budget. Campbell advises leveraging multiple channels, repurposing content, and investing in quality leads. She stresses the significance of a full-funnel strategy, continuous evaluation, and effective follow-up. Additionally, she recommends utilizing external vendors and ensuring CRM readiness. The ultimate goal is to create a customer-centric experience that fosters loyalty and drives quality leads.
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| | | | MARKETING DIVE
Philadelphia Cream Cheese Spreads Original Song Across Streaming, TikTok Philadelphia cream cheese has launched a new campaign featuring an original song, "Land of the Cream Cheese," by country singer Travis Yee. The song, celebrating Americana and cream cheese recipes, is available on major music platforms and promoted on TikTok and Instagram. The campaign, developed by Gut Miami with Carat U.S. and Zeno Group, includes a music video, 15-second spots, and recipe duets. It aims to tap into the popularity of cream cheese recipes on social media, especially TikTok, where such recipes have over 132 million views.
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| | | | MARKETING BREW
Perfecting Your Influencer IQ event At the Perfecting Your Influencer IQ event, execs and creators discussed the importance of authenticity, ROI, and realistic expectations in influencer marketing. Key takeaways included personalizing briefs to align with creators' content, leveraging data to stay current with trends, and managing expectations regarding immediate sales conversions. Kit Clementine Keenan emphasized the value of brands paying attention to creators' content, while Melissa Dunn highlighted the importance of data insights. Hitakshi Shah and Christopher Douglas stressed the need for clear goals and realistic expectations in measuring influencer marketing success.
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| | | | MARKETING TECH NEWS
Meta's Potential News Blackout in Australia: What It Means for the Industry and Beyond Meta has warned it could block news content on Facebook in Australia, echoing its 2023 stance in Canada. This move is in response to Australia's News Media Bargaining Code, which aims to ensure fair compensation for news organizations. If Meta proceeds, news publishers may see significant traffic declines, pushing them to explore alternative distribution strategies. Consumers might face challenges finding reliable news sources, potentially leading to more misinformation. The outcome of this conflict could influence global regulatory frameworks and reshape digital news distribution, highlighting the ongoing tension between regulation and tech innovation.
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| | | INSIGHT FROM SOCIALLY POWERFUL The White House Opens Its Doors to Creators and TikTok Focuses On #BackToSchool Marketing The White House is hosting its first Creator Economy Conference, bringing together creators, industry experts, and government officials to discuss digital policy, AI, and mental health. Meanwhile, TikTok has launched a 16-page Back to School campaign guide to help marketers with key dates, product categories, and effective brand-building strategies. Snapchat introduces 20 new AR lenses for the Euros 2024, enhancing fan engagement and e-commerce. Pinterest now allows users to share pin boards across other social media platforms, aiming to attract younger users. Shein Marketplace continues to disrupt the market, posing a potential threat to major online retailers like Amazon.
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| | | | MARKETING SCHOOL PODCAST
The Hidden Agenda Behind the Presidential Debate, RFK's Alternate Presidential Debate, and Prepare to Go All In on Video for LinkedIn and X In episode #2770 of Marketing School, the hosts delve into the intricate interplay between politics, media, and digital strategy. They discuss the hidden agendas behind traditional presidential debates and Robert F. Kennedy's innovative approach with his alternate debate. The episode also emphasizes the importance of leveraging video content to enhance your presence on platforms like LinkedIn and X. The hosts explore how these elements shape public perception and policy, offering insights into the deeper layers of political and media narratives. The episode concludes with a reminder to rate, review, and subscribe to the podcast.
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