Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digital marketing for increased sales and growth.
One of the key promises of GenAI is its ability to deliver personalized experiences that resonate with consumers’ unique preferences and journeys. With GenAI, marketers can create highly tailored campaigns and interactions, offering customers a sense of authenticity and relevance.
Nokia and Vivo have settled their patent disputes with a multi-year 5G cross-license agreement, marking Nokia's sixth major smartphone patent license deal in a year. Meanwhile, HMD Global plans to retire the 'Nokia' brand.
As evidenced in the IAB Tech Lab detailing its members’ grievances, the APIs and accompanying proposals listed in Google’s Privacy Sandbox represent the most deep-rooted disruption in ad tech in recent years.
From bossy owls and ‘Mayo Cats’ to Taylor Swift and Beyoncé internet frenzies, PMW gives you a quick recap from the biggest day in the advertising calendar.
I often invite CMOs and other brand leaders to share an object that represents simplicity to them. The objects and the stories behind them provide a fascinating window into the leader’s creativity, mindset, and much more.
We discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy.
