| INSIGHTS An Introduction to SMS Marketing Even though you may not intend to break the law, some aspects of compliance may be easy to miss, and even a tiny oversight could cost your business millions of dollars and damage consumers’ trust in your company.
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| INSIGHTS Airbnb's Global Marketing 'Icons' Campaign Strategy Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offering unique travel experiences, marked by the introduction of 'Icons' that provide guests with once-in-a-lifetime experiences.
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Identifying B2B Buying Group Members Learn how AI-driven platforms transform B2B marketing by identifying buying group members early, enabling tailored engagement and team collaboration for increased success.
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| | MARTECH
The grandiose world of Miniatures on YouTube In 2013, ‘Tiny Hamster Eating Tiny Burritos’ — the video that captured the joy of creating a mini restaurant experience for a pet — went viral. Ten years later, the miniatures community continues to delight us with an ever-growing range of tiny creations.
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