| | | INSIGHTS Airbnb's Global Marketing 'Icons' Campaign Strategy Airbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offering unique travel experiences, marked by the introduction of 'Icons' that provide guests with once-in-a-lifetime experiences.
Strategy
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| | | INSIGHTS Amazon's AI and Advertising Drive Unprecedented Q1 2024 Profit Surge In the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's focus on AI and a growing advertising sector, which saw a 24% year-over-year increase, has been central to this success.
Artificial Intelligence
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| | | INSIGHTS How AI Meets New Bulk Email Compliance New regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates low, and providing clear unsubscribe options. How can marketers use AI systems to cope with the new bulk sending regulations?
Email Marketing
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| | | | MARTECH
B2C Marketing: A Guide for Marketers Explore B2C marketing essentials: engaging consumers, leveraging data, and adopting digital strategies for personalized experiences to drive sales and customer loyalty.
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| | | | SEARCH ENGINE JOURNAL
Google Performance Max For Marketplaces: Advertise Without A Website Google launched Performance Max for Marketplaces to let sellers advertise marketplace products without a website. It opens Google Ads to more sellers by removing certain requirements. Impact could be major, but depends on adoption by big marketplaces.
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