The ClickZ Digest

FROM OUR OWN CONTENT LIBRARY

NEWS

Google re-brands chatbot to Gemini and launches new subscription

Gemini is rolling out on Android and iOS phones in the US in English starting immediately, and will be fully available in the coming weeks.

SUBSCRIPTION

ANALYSIS

You haven't switched to GA4? Better get a move on

In the rapidly evolving landscape of digital marketing, staying ahead of the curve is crucial. As technology advances and consumer behavior shifts, businesses need to adapt their analytics strategies to gain valuable insights and make data-driven decisions.

ANALYTICS

ANALYSIS

Why SMS marketing should form a core part of your strategy

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strategies in businesses.

MOBILE

WHAT WE ARE READING

INSIDER INTELLIGENCE

YouTube Premium hits 100 million subscribers, showing appetite for ad-free video

YouTube Premium hits 100 million subscribers, indicating a growing demand for ad-free content. The platform's focus on ad-free subscriptions differentiates it from competitors like Netflix and Disney+.

INSIDER INTELLIGENCE

Amazon's New AI Shopping Assistant, Targeted Ads at the Gym, and Miniaturizing TV

Explore the latest podcast episode discussing Amazon's new AI shopping assistant, targeted gym ads, digital mannequins, and mini soap operas, along with insights on digital advertising trends.

MARKETING BREW

Hellmann's Fourth Super Bowl Ad Continues Tradition of Food Waste Messaging with a Furry Twist

Hellmann's fourth Super Bowl ad features comedians, a cat, and humor to engage viewers, while continuing its tradition of promoting food waste prevention.

TOP VOICES

LINKED

Insight from Drew Neisser

Talks about CMOs, B2B marketing, brand strategy and business books. See is latest article on what is the goal for B2B marketers and how they can connect brand spend to revenue generation.

WHAT WE ARE LISTENING TO

MARKETING AGAINST THE GRAIN

How Do You Build An Organic Marketing Engine For Your Business?

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scale their marketing framework. Learn more on why diversification is crucial, what is a burst test, and the importance of challenging conventions.

LISTEN HERE

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