| | | INSIGHTS Unlocking the Power of Events in 2024 The event marketing industry is seeing a +23.1% spend increase in Q1 2024 from the previous quarter. Challenges like reaching new attendees are tackled with personalized tech and targeted social media.
Event Marketing
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| | | INSIGHTS Tesla's Unconventional Marketing Ethos Tesla, led by Elon Musk, experimented briefly with conventional advertising, diverging from its reliance on word-of-mouth and Musk's social media influence. This experiment was short-lived, as Tesla disbanded its marketing team amid broader job cuts, signaling a return to its unconventional marketing ethos.
Strategy
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| | | | IAB
IAB/PwC Internet Advertising Revenue Report 2024 Internet advertising revenues reached their highest recorded level of $225 billion between 2022 and 2023 (increasing 7.3% YoY), showing resilience in the face of continuing economic uncertainty.
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| | | INSIGHT FROM DREW NEISSER Leveraging the Power of A/B Testing for Higher Conversions Struggling to convert your hard-earned website traffic? Tune in for Sahil Patel's #WednesdayWisdom. Sahil Patel, CEO of Spiralyze, is a seasoned pro in driving conversions—these actionable insights can supercharge your optimization efforts and translate to real business impact.
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