The ClickZ Digest

FROM OUR OWN CONTENT LIBRARY

ANALYSIS

Why SMS Marketing Should Form A Core Part Of Your Strategy

Vibe's Mobile Insights Reports reveal the growing dominance of mobile devices, the importance of mobile apps, and the shift towards mobile-first strategies in businesses.

CAMPAIGNS

NEWS

Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

Marketo's January 2024 updates introduce email bot filters, a feature designed to identify bot activity, improving data accuracy for email marketing campaigns.

MARTECH

ANALYSIS

Why Customer Feedback Should Be Any Company’s Guiding Compass

Sourcing customer feedback is crucial for business growth, requiring careful planning, timing, audience selection, incentives, and a user-friendly process, all while maintaining brand tone.

AUDIENCE INSIGHTS

WHAT WE ARE READING

MARKETING BREW

Chris Pratt Enlisted by Pringles for Super Bowl

Chris Pratt stars in Pringles' Super Bowl ad, created by Grey New York, inspired by social media posts comparing him to Pringles' mascot, Mr. P. The ad will air during the first quarter and will be promoted on social platforms.

SEARCH ENGINE JOURNAL

Social Media in 2024: YouTube, Facebook on Top, TikTok Growing

Survey reveals YouTube and Facebook dominate US social media usage, with TikTok showing significant growth. Different platforms appeal to varying demographics, offering targeted marketing opportunities.

controlvexposed.com

Navigating the Maze: Classic Pitfalls in Measuring Social Media Effectiveness

Discover how to measure social media effectiveness accurately by avoiding classic pitfalls such as focusing on vanity metrics, neglecting audience segmentation, and overlooking platform-specific metrics.

TOP VOICES

LINKEDIN

Insight from Margaret Molloy

Talks about CMO, branding, inclusion, marketing, and simplicity pays.

WHAT WE ARE LISTENING TO

www.listennotes.com

Marketing Trends Podcast - Mission

Marketing Trends, a biweekly podcast, offers insights into the latest marketing trends from industry leaders. It's a valuable resource for marketers seeking success in today's competitive landscape.

Read More

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