Assignment

Apr 10, 2024

ClickZ Digest

EDITOR’S PICKS

INSIGHTS

Maximizing Impact: The Power of LinkedIn Newsletters

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience. The advantages of LinkedIn Newsletters over regular posts include enhanced audience reach, greater control over content presentation, and establishing authority in one's field.

Content Marketing

INSIGHTS

Navigating the Marketing Maze with Fractional CMOs

The concept of CMOs is becoming increasingly popular, offering businesses, especially startups and those with specific projects, the opportunity to leverage the expertise of seasoned marketing leaders on a part-time basis.

Fractional CMOs

INSIGHTS

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

TikTok takes a groundbreaking stride beyond its short-form video roots to challenge Instagram in photo sharing. This strategic expansion reflects TikTok's ambition to dominate the digital landscape, reshaping how users engage with content and presenting new challenges for social media marketers.

Social Media

WHAT WE ARE READING

THE DRUM

The Drum’s Daily Briefing: Abrdn bullied, EVs bomb, Adidas takes a beating

Our quickfire analysis of the brand, marketing and media stories that might just crop up in your meetings, brought to you today by editor-in-chief Gordon Young.

MARTECH

Google’s Privacy Sandbox: What you need to know

Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization.

EMARKETER

Cooking is the most popular form of influencer content on social media

Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.

TOP VOICES

INSIGHT FROM MARISA LATHER

The Real Housewives x LinkedIn

What do The Real Housewives have to do with LinkedIn? According to Ad Age, "LinkedIn and NBCUniversal revealed they were working on an advertising partnership, which gives business-to-business brands a pathway to connected TV inventory with targeting that uses LinkedIn’s first-party data."

WHAT WE ARE LISTENING TO

THE MARKETING ARCHITECTS

B2B Marketing Hard Truths with Peter Weinberg

In this episode, Elena and Angela are joined by Peter Weinberg, former Global Head of Development at The B2B Institute from LinkedIn. Learn about contrarian ideas including the 95-5 rule, why tight targeting isn’t always the right choice, and the role of creativity in B2B marketing.

Listen Here

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