| | | INSIGHTS A deep dive into multi-touch attribution in modern marketing Multi-touch attribution (MTA) offers a nuanced view of the customer journey, recognizing every interactions' role in conversion. It enables efficient resource allocation and strategy optimization, despite challenges in implementation and the need for continuous model adjustment.
ATTRIBUTION
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| | | INSIGHTS Subscription-based businesses: A guide to growth Subscription-based businesses are reshaping industries by offering ongoing value through regular fees, focusing on customer retention. This model benefits from predictable revenues and fosters long-term relationships, aligning with digital demands for convenience and personalization.
SUBSCRIPTIONS
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| | | | ADWEEK
Tatari Updates and Improves TV Ad Measurement Tatari updates its TV ad measurement platform, enhancing precision and effectiveness through improved data and partnerships, aiming to modernize TV advertising and boost campaign performance.
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