The ClickZ Digest

EDITOR’S PICKS

INSIGHTS

Unveiling the color palette: how color psychology transforms digital marketing

Understanding color’s psychological impact allows marketers to evoke emotions, guide actions, and improve engagement, making it a key tool in creating effective digital strategies.

DIGITAL MARKETING

INSIGHTS

Mastering omnichannel customer experience: the key to thriving in the digital age

In today’s digital age, omnichannel CX reigns supreme. It provides a unified customer experience across all touchpoints, from mobile apps to physical stores, driving loyalty and business growth. Master this strategy to thrive.

OMNICHANNEL MANAGEMENT

INSIGHTS

Revolutionizing social media content creation with generative AI: strategies, insights, and future prospects

Unleash fresh social media content with generative AI. Learn best practices for prompting and how AI can transform social media marketing, offering a glimpse into the future of personalized content at scale.

SOCIAL MEDIA MARKETING

WHAT WE ARE READING

MARTECH

David Iscove: The MarTech Conference Q&A

David Iscove to speak at MarTech Conference on using AI for customer-centricity, highlighting the need for "always on" listening and situational relevance to meet modern customer expectations.

MARKETING TECH NEWS

Vevo Teams Up with PubMatic to Expand Programmatic Buying Across its CTV Network

Vevo partners with PubMatic to expand programmatic buying on its CTV network, aiming to accelerate growth and offer advertisers more reach across its video library.

MARTECH SERIES

Create Brand Pillars to Drive Content Marketing

Learn to establish your brand's foundation with effective brand pillars, enhancing your content marketing strategy by defining your mission, values, and unique selling proposition.

TOP VOICES

INSIGHTS FROM DREW NEISSER

Don't Quit Your CMO Job Just Yet: Enhance, Grow, Tell Your Story

Drew Neisser advises CMOs against quitting amidst a tough B2B market, emphasizing personal brand enhancement, network growth, and storytelling.

WHAT WE ARE LISTENING TO

ATTRIBUTION MARKETING PODCAST

Maximizing Digital Marketing Success: Insights from Fizzi Media's Jason Fisico

Jason Fisico shares insights on digital marketing success, emphasizing attribution models, the importance of data, real-time marketing, and AI's role in optimizing campaigns.

Listen Here

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