The ClickZ Digest

EDITOR’S PICKS

ANALYSIS

The enduring power of email marketing: Supercharged by AI for personalized engagement

Unleash the power of AI to supercharge your email marketing campaigns, crafting personalized content that drives engagement and conversions like never before.

EMAIL MARKETING

ANALYSIS

Maximizing PPC ROI in a shifting landscape: Insights on Google’s SGE and SEO integration

Exploring the strategies for maximizing ROI through machine learning, reducing CPA, and the merging of PPC and SEO for enhanced digital marketing effectiveness.

SEO

ANALYSIS

How to Choose the Right Marketing Agency for Your Business

What are the specific objectives you want to achieve through marketing? Are you looking to increase brand awareness, generate leads, or drive sales?

AGENCIES

WHAT WE ARE READING

DIGIDAY

Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally

Quaker's new global brand positioning, "You've Got This," aims to resonate with consumers worldwide while adapting to local markets.

MARTECH

MarTech in 2024: Enterprise and Vendor Winners and Losers

2024: A pivotal year for MarTech, with AI's rise demanding strategic adaptation from enterprises and vendors to avoid obsolescence and capitalize on personalized marketing opportunities.

SEARCH ENGINE JOURNAL

LinkedIn Algorithm Change Could Promote Your Best Posts For Months

A LinkedIn algorithm change will keep quality posts alive by suggesting them to niche audiences long after publishing.

TOP VOICES

INSIGHTS BY DREW NEISSER

Thawing Your Pipeline

Drew highlights the urgent need to accelerate deals and thaw frozen pipelines.

WHAT WE ARE LISTENING TO

MARKETING MADE PODCAST

How to Balance Building Your Personal and Professional Brands on Social Media: An interview with Rory Vaden

Learn how to balance personal and professional brands on social media with Rory Vaden on Marketing Made Simple, offering strategies for an authentic online presence.

LISTEN HERE

MORE THAN A NEWSLETTER

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