🎛️ The clarity of ChatGPT's writing is amazing, but it isn't everything

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Why and how to use loss aversion in email marketing

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Good morning, Marketer, what happens if you push the envelope outside the box?

Another cautionary story about ChatGPT (which is truly amazing): I sent a query to an email list asking for comments for a story I’m working on. I’m 99.99% sure several of the responses were ChatGPT generated or based. Not only did they have the same phrases, but they took no position and were devoid of personality.

Clarity in writing is a great thing. I’ve spent my entire career striving for it. However, it isn’t the only thing. Clarity by itself doesn’t connect emotionally. For that you need a fallible person and personality. AI can’t do that. Yet.

Constantine von Hoffman,
Managing Editor

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