Content in social media has evolved over the years from the traditional ‘image+copy+hashtag’ type posts in Facebook, LinkedIn and Twitter to mini websites and rich media. Smart marketers are using data in their social and ad platforms and also from social analytics tools like Brandwatch to inform creative and messaging.
In today’s ‘Day in the Life’, we catch up with Saradha Sethuraman to talk about her role in-depth, as well as to find out how OMG Transact – a consultancy focused on improving ecommerce sales performance – has weathered the impact of Covid-19.
Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more.
A version of Econsultancy’s Social Media Platforms report written two years ago highlighted the potential rise of brand Facebook Groups and a possible migration from brand pages as a key trend. However, it appears that we were a little too far ahead of ourselves.
It took further announcements from Facebook’s founder Mark Zuckerberg at the network’s F8 conference in April 2019 to make brands and organisations start to genuinely question whether they should develop, or in some cases return to, smaller and more ‘passion-based’ communities.
Digital Transformation Monthly – August 2020 This edition of Digital Transformation Monthly considers how the pandemic and shifting shopping patterns are forcing established brands, including John Lewis and Boots, to focus on digital innovation and channels.
Social Media Platforms Trends Report Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020.
How do B2B businesses make remote selling and client management as profitable and as human as possible? And what do great B2B commerce experiences look like for the second half of 2020?
