The Challenges of Changing a Brand's Name

Marketing chiefs of Dunkin', Jamba and WW reveal what really goes into a new corporate handle.

Consumers are drawn to SIPs, but it's a mixed bag for advertisers.

StarKist’s 58-year-old talking fish was the original hipster.

Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.

The brand leverages insight to promote discovery and new playlists.

The world’s top brand leaders head to Palm Springs for 4 days of exploration at Brandweek. Secure your pass before prices increase on Aug. 27.

Vote now for your favorite advertising and marketing technology providers.

Laura Visco is changing the narrative, one invisible talent at a time.