Gen Z spends only 17% of their leisure time watching television shows, but wow, are they spending money.
So how do you reach this influential demographic?
You come to this year’s Esports & Gaming Business Summit, where you’ll hear from brands, agencies, publishers and gaming companies about their failures, successes, and recommendations in attracting and engaging this audience. So what are you waiting for?
Meet Gen Z:
|
74 million
people in the U.S. are considered ‘Gen Z’, the largest generation of all
| 
$360 billion
in disposable income | 
78%
say that they buy most of their products online | 
90%
of Gen Z participants are interested in using Augmented Reality for a buying experience | 
Email
Is their preferred method of outreach, followed by social media | 
80%
of Gen Z and millennial shoppers have purchased a product that they’ve seen in their social media feed |
|
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| *From tvtech, “TV Viewing Shrinks Among Gen Z.” 2023 |
|  View in web browser
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