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The Burdens of urban lifestyles

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More than half of the world’s population currently lives in urban areas – and this is expected to reach 70% by 2050. While city living can be dynamic and exhilarating, it also exposes the hair and scalp to a range of factors that affect their beauty and vitality. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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More than half of the world’s population currently lives in urban areas – and this is expected to reach 70% by 2050. While city living can be dynamic and exhilarating, it also exposes the hair and scalp to a range of factors that affect their beauty and vitality. Stress, pollution and hairstyling can cause the sebaceous glands in the hair follicles to produce too much sebum, which makes
hair greasy or oily.

BUSINESS

Photo: Mivolchan19/shutterstock.com

The Burdens of urban lifestyles

One issue that concerns consumers is the impact of urban lifestyles on scalp and hair health. Dandruff, oily hair and itchy sensations are among the main problems for which BASF has now developed an active ingredient. More than half of the world’s population currently lives in urban areas – and this is expected to reach 70% by 2050. While city living can be dynamic and exhilarating, it also exposes the hair and scalp to a range of factors that affect their beauty and vitality.

ADVERTISEMENT Photo: Bakic

BAKIC BEAUTY goes clean

In the latest project of BAKIC Beauty, we have tackled the current need for everyday cleanliness and hygiene by developing a hand sanitizing product with an innovative gel formula (WHO recommended formulation) in our sleek and iconic Kairos 100ml PET bottle.

INGREDIENTS

Photo: Alliance Images/shutterstock.com

Bye bye hypersensitive teeth

Many people who suffer are unaware that tooth sensitivity can be managed effectively. Studies show that an ingredient combined with toothpaste can help alleviate the painful symptoms. Dentin hypersensitivity (DH) is a common oral health issue that has a negative effect on quality of life for millions of people globally. According to a systematic review1 published in 2013, the proportion of adults who suffer from DH is between 25 and 30 percent, depending on the population group.

PRODUCTION

Photo: LDprod/Shutterstock.com

“For our whole community”

Like many other fairs and big events Cosmoprof Worldwide Bologna has been postponed to 2021 because of the corona pandemic. But Enrico Zannini and his team are hard at work on a digital solution to facilitate business and networking in this tough time.

SNEAK PEEK COSSMA

Date of publication: 31.07.2020
Focus: Natural cosmetics and sustainability - new approaches

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