The Brand Tie-In 16 Years in the Making

Do you ever see a marketing idea and wonder how it took so long to happen?

That was my first reaction to Jell-O's debut of a stapler mold inspired by one of the most iconic scenes from The Office, which is now 16 years old and still going strong (or at least NBCU's Peacock streaming service hopes it is.)

Whether you were a fan of the U.S. or British iterations of The Office, you're certain to remember the stapler-in-Jell-O prank waged against Dwight and his UK equivalent Gareth.

Yet it took nearly two decades for Jell-O (or at least agency Leo Burnett) to think of it, with the show originally launching in Britain in 2001. 

So what other center-screen brand partnerships are out there just waiting to happen? Let me know which ones you've been waiting for at the email below or at @Griner on Twitter.

David Griner
International Editor, Adweek
[email protected]

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