A second pause would likely see advertisers shifting ad dollars across TV, streaming and digital video platforms. But the market may not have enough inventory.
| After months of negotiation, planning and intrigue surrounding star players, America’s major sports leagues are resuming their seasons. But with the coronavirus still tearing through the United States, the advertisers that depend on the leagues’ games to get in front of consumers have to ask: What do we do if those seasons stop again? Read more below. During the virus’s initial spread, many advertisers paused their deals with broadcasters, rather than canceling them. In the event of a second shutdown, the dynamic would be very different. Surging traffic and pauses in ad spending created a vacuum for malvertisers earlier this year. Research suggests automotive and education publishers were hit hardest by their efforts. The European Union is inching back toward a normal way of life. But ad spending in the category is growing fitfully. The 2020 wedding season will be fraught with challenges, but wedding registry startup Zola said enough people are planning weddings for it to resume its ad spending. Other things to know about It’s important now more than ever to be prepared for what’s ahead when it comes to the future of work. Receive insights into how this landscape is rapidly evolving by signing up for our weekly Future of Work Briefing here. Learn more about special offers and free tools from Digiday’s Retail Partner Coalition. With spending declining across most non-essential categories, brands and retailers need help. Visit this page to learn how to gain access to better deal terms, no-fee access to products and services and other solutions from our Retail Partner Coalition. | | |
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howdy! howdy! howdy! howdy! howdy! | | | ‘We need to be ready to help’: LION Publishers head Chris Krewson on assisting the local news industry | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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