The biggest PR moments from the Super Bowl and a social media legend joins Ragan conference as keynoter

The Scoop: The Biden campaign joins TikTok amid China controversy

Plus: Temu’s Super Bowl ad raises eyebrows; AI could lead to “middle-management collapse.”

The best and worst PR moments from Super Bowl LVIII

The biggest brand bonanza of the year wasn’t quite as (Taylor’s Version) as might have been expected, and even the ads left many viewers yawning.

How communicators are key to combating global misinformation, according to Edelman's Trust Barometer

Who do people trust to tell the truth?

Step-by-step tips on using AI for social media content from BU’s social director

Including prompts you can use today.

Go ‘Under the Desk’ with V Spehar at Social Media Conference at Disney World

Find out how short-form video platforms are changing journalism — and the world.

The Friday Reporter: Amos Snead

The Scoop: The biggest PR storylines from the Super Bowl

Plus: Is there such a thing as too many celebrities?

6 questions with: Mary Poliakova of Drofa Comms

Mary Poliakova shares a guiding principle in her approach to communication.

5 ways PR pros want to use AI in the future

There’s no doubt that artificial intelligence has overhauled the practice of public relations, impacting the tools professionals use and the way they develop emails, press releases and social media copy — and introducing new pitfalls and anxieties.

By the Numbers: These brands are already winning the Super Bowl

Plus: The Taylor Swift effect.

'We're all on this journey together': Bringing everyone together for DE&I

Director of Diversity, Equity, and Inclusion and Culture at the University of California’s Department of Anesthesia and Perioperative Care shares how she makes room for others.

Career advice gems from the Top Women in Communications

A roundup of career advice from the incoming class of Top Women.

The Future of AI in Public Relations

Artificial intelligence is fundamentally changing the discipline of public relations.

The Scoop: Meta hopes to foil election misinformation with AI identification tools

Plus: Swifties and sports gamblers converge at the Super Bowl, rivals come together for new sports network.