The biggest pitfalls damaging your social media ROI Why viral is vanity, with Ryanair's Head of Social Media
ClickZ Daily: Nov 18, 2022 |
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| Good morning! You’ve probably seen a Ryanair tweet go viral in the past year. Or if not, you’ll remember the day when every brand, from Starbucks to Star Wards, started tweeting a one-word snapshot of their brand. Viral tweets like this feel like the holy grail of social media marketing. Organic tweets, seen by the masses, and countless PR articles covering your work. But this is what works for Ryanair. Vitally, this isn’t the best social strategy for 99% of brands who are, unfortunately, wasting valuable resources! Learn the biggest social media pitfalls from Ryanair’s Head of Social Media, Ryan Corcoran. Help us to help you! Tell us what topics you want to see ClickZ address in 2023 Team ClickZ Subscribe to the ClickZ Marketing Masters Podcast: Apple | Spotify | Google | Amazon |
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ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” |
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Inclusive marketing Benjamin Broomfield "The party scene is consumed by younger people who are exploring, experimenting and having fun with parties. This generation is incredibly open to technology but is also highly engaged with inclusivity and diversity. An app that offers them both whilst they party is a win on three counts!" Read more |
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| Web3 Benjamin Broomfield Tech for Good advocate Donnovan Andrews addresses Web3 champions and critics alike in this Q&A, covering the benefits (and responsibilities) for early adopters Read more |
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| Commerce & Sales Ed East Amid the economic backdrop, we could see a resurgence in Black Friday this year as consumers seek thrifty ways to battle inflation and secure a bargain. However, rather than seeing a repeat of the overconsumption of previous Black Fridays, this year may see more considered consumption instead. Read more |
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| Campaigns Richard Moody Customers will be seeing festive advertising throughout November and December. Timing, context, and personalization are vital to cutting through the noise. Read more |
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Marketing Masters Podcast |
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ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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| Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Strategy Benjamin Broomfield "Do your stakeholder mapping. Identify your influencers. Invest in those relationships. Find your superusers and build relationships from the bottom up.” Download now |
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| | | | Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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