| | | | | First Things First | | December 9, 2020 | By Jess Zafarris |
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| With Focus on Audience Growth, Adweek Sets Leadership Promotions | |
We have some exciting news of our own to share. Adweek is accelerating and renewing its strategy of serving marketers with in-depth analysis, data and insights—and reach more marketers and consumers with the intelligence they need. To lead that strategy, Lisa Granatstein, who is currently editor, SVP, Programming, has been promoted to Chief Content Officer. Stephanie Paterik, formerly Adweek’s Executive Editor, has been promoted to Editor in Chief, EVP. The duo will lead the Adweek team in “finding new and better ways to help our readers get through these challenging days and achieve all the success they want in their careers.” | |
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| Foursquare's Brand Refresh Reflects Its Mission as a Location-Based Services Company | |
Foursquare is aiming to no longer just be that 2009 check-in app. With a new logo and rebrand, the company is reinventing its look to match its evolution into (primarily) a tech platform that fuels the location services of many other top apps including Uber, Spotify, Apple Maps and Airbnb. The new identity is simple, clean and modern, reflecting its direction, and elegant photography and gradients allude to its location-based services. Take a look: Some of the elements aim to “create art out of data.” Related: Hinge has a new look too, one that seeks to help streamline the dating journey for members, as well as features to help users avoid incompatible matches.The Latest in Agency Job MovesGeometry, the “creative commerce” agency that WPP folded into VMLY&R last month, has promoted Manuel Bordé to global chief creative officer. Longtime McCann global chief strategy officer Suzanne Powers has also taken on the title of global president at McCann Worldgroup, expanding her global responsibilities so she can focus on fueling the brand and business both inside and outside the organization.More of Today’s Top News & Highlights: Why This Buzzy Athleisure Brand Is Getting Into SkincareMatch Marketing Group Splits Services Into Specialized AgenciesMy Mantra: Love Malone and the Importance of Executing WellServing Black and Latinx Communities, Banking Platform Greenwood Continues Upward ArcAMC-Owned Streamer UMC Plans January Rebrand to AllBlkWith Tripadvisor Plus Subscription Service, Travel Site Continues to Diversify Amid Slow Recovery | |
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| Join Us for Day 3 of Adweek Elevate: Publishing | |
Adweek Elevate: Publishing is an elite summit designed to cut through the noise and connect the most forward-thinking minds in publishing to solve challenges. Today's speakers will address the future of publishing: 11:10 a.m. ET: Alex Mather, Founder, The Athletic 11:35 a.m. ET: Sachin Kamdar, Chief Executive Officer and Co-Founder, Parse.ly 12:00 p.m. ET: Jarrod Dicker, Vice President of Commercial and Founder of Zeus and Red, Washington Post 12:25 p.m. ET: Justin Smith, Chief Executive Officer, Bloomberg 12:50 p.m. ET: Greg Coleman, Executive in Residence, Lerer Hippeau; Tom Harty, Chief Executive Officer, Meredith Corp; and Wilma Jordan, Founder and Chief Executive Officer, JEGI | Clarity 1:15 p.m. ET: Keith Candiotti, Founder and CEO, Optimera 1:40 p.m. ET: Greg Doufas, Chief Technology and Digital Officer, The Globe and Mail 2:15 p.m. ET: Josh Stinchcomb, Global Chief Revenue Officer, The Wall Street Jorunal Register for free today. | | | |
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| | Adweek Promos and Events | Bracing for the Post-Third-Party Cookie World | |
| | In honor of CMO Moves 150th episode, we are going LIVE for the very first time and we want you to be a part of the conversation for this very special event! ""The Business of Marketing"" is on the table and we'll dive deep into the intersectionality of Marketing, Finance, Technology, HR, and the Board Room. Leading CMOs, including GE's Linda Boff, Lowe's Marisa Thalberg, Mondelez's Martin Renaud, former Global CMO of Facebook Antonio Lucio and more, will shed light on what it takes to be a well-rounded marketing business leader. Save your virtual seat and join us Dec. 9th at 11am EST. | |
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