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| Adfreak | June 02, 2017 | | Today's highs and lows of creativity |
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The Best Radio Ad of the Year Isn’t a Total Surprise, but It Is a Delight Motel 6 tops the Radio Mercury Awards again By Tim Nudd Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign--The Richards Group's work for Motel 6 featuring the musings of Tom Bodett. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning...
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If These Walls Could Talk? This Wallpaper Does, Telling Stories to Kids TBWA finds another medium for diversion By Angela Natividad Tired of reading The Giving Tree over and over? No problem. Now your walls can take up the slack. French home improvement store Castorama has released "Magic Wallpaper," a playful unisex wallpaper for kids that's covered in colorful characters, including aliens, forest creatures, superboys and princesses (who hate dresses). And it's not just passively pretty....
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Burger King’s McWhopper Wins the Grand Effie at the Effie Awards Interpublic Group is No. 1 holding company for first time By Tim Nudd Burger King's McWhopper campaign, created by Y&R New Zealand with help from David, ABPR, Code and Theory and Turner Duckworth, picked the Grand Effie on Thursday night at the 2017 North American Effie Awards, honoring marketing effectiveness. The campaign, which was a huge PR success, began on Aug. 26, 2015, when Burger King placed a...
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Lacoste, and Its Timeless Polo, Skip Through the Decades in This Lovely New Ad Reveling in an iconic staple By Angela Natividad We've always been suckers for a timejump spot. Lacoste's latest, "Timeless," uses the device beautifully. Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste's long history--it was founded in 1933 by tennis player Ren? Lacoste and Andr? Gillier--while explaining why its classic polo endures....
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Burger King Drops ‘King’ From Its Logo as It Concedes Defeat to Belgium’s King Philippe And the game of thrones PR coup is complete By Patrick Coffee Offending a royal family is a marketing stunt fit for a king. Earlier this week, Burger King earned more than its share of media coverage for a campaign poking fun at Belgium's King Philippe while promoting the June opening of its first restaurant in the European nation. The "Who Is the King?" homepage asked visitors...
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Pornhub Celebrates 10 Years With a Nice Professional Ad About Amateur Porn (SFW) Plus, get busy with its social media contest By Tim Nudd Pornhub has always been pretty skillful with its advertising in taking adult entertainment into the mainstream. Now, to celebrate its 10th birthday, the adult website is rolling out a new commercial and a whole social media contest designed to get people talking about what Pornhub has taught them over the years. First, check out the...
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Monsters Show Their Poker Face in Spectrum’s Latest Riff on the Evils of Satellite TV A testy round of cards By Gabriel Beltrone The Spectrum monsters are back to terrorize the airwaves. But satellite service is still scarier, says a new ad from the cable provider. Fresh characters like a creepy doll join familiar faces like the mummy, whom the brand and agency Something Different introduced in April, for a friendly round of weirdo poker, with a baseball...
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