Bill Neff has seen it all. He’s coming up on his 10-year anniversary at Yeti, which means he joined not long after they introduced drinkware, which is now as synonymous with the gear company as its overbuilt coolers. He was also there when they rode the wave of success that came alongside the pandemic. But just as he reached the top, when he was promoted to head of marketing last year, Neff and the company faced some of their biggest challenges yet: massive tariffs that have fluctuated wildly and often.
So when I connected with Neff in April to talk about his work routine and the habits that help him succeed, at Yeti as well as at Under Armour and Sitka Gear previously, it’s no surprise that the 50-year-old was ready for some real talk. Social media is filled with viral morning routines and goofy wellness trends, and Neff has seemingly tried them all — and still loves a cold plunge! — but to truly get ahead in an uncertain world where everyone desperately wants to be an expert, he’s found there’s a better path: don’t be afraid to suck at something. I’ll let him explain.
The Met Gala is finally behind us, but don’t think for a second that the royal red carpet has cooled down. If anything, the looks are heating up, given that the 78th annual Cannes Film Festival — arguably the premier destination for forthcoming feature films and massive menswear from cinema’s best and brightest, even without nudity — kicked off on Monday.
Memorial Day Weekend is fast approaching (just a little over a week away!), so take this as a sign to pick up a pair of new swim trunks. I know, MDW weather can be a crapshoot depending on where you live. As someone who vacations on the East Coast, I’ve had warm, sunny beach days one year and full-on monsoons the next. Still, next weekend marks the unofficial start of summer, and you should be prepared to debut a brand-new swimsuit in the coming weeks.
