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Self-confidence is critical for top salespeople, but imparting confidence in your company to clients—and all the people in their organization—is equally important, consultant Colleen Francis writes. Four ways to do so include ensuring a mix of tangible and intangible benefits and sharing testimonial stories. Full Story: Engage Selling (9/9)
Why Anheuser-Busch isn't pouring into traditional ads Anheuser-Busch InBev has shifted from a brand buyer to a brand builder by learning more about people's desires and problems and using creative and innovative marketing to address them, says Ryan Verschoor, global vice president of marketing culture and capabilities. Scaling up an internal agency and launching an internal marketing academy helped the beverage company propel creativity and achieve status as the Creative Marketer of the Year at the Cannes Lions International Festival, as well as the recipient of 40 Lions, most of which were for efforts apart from traditional ads. Full Story: Adweek (9/12)
Real Estate Trends
Hallways offer ready-made canvas for design elements Hallway design is a missed opportunity in many homes, but adding design elements "helps it feel like it's not just a service space, and elevates all the rooms that open off of it, too," interior designer David Frazier says. Full Story: The New York Times (9/13)
Wells Fargo: Economic slowdown brings stress As the economy slows down, previously strong loan demand is faltering and mortgage revenue is under pressure, said Mike Santomassimo, chief financial officer of Wells Fargo. "There will be stress right as the economy slows," Santomassimo said. Full Story: Reuters (9/13)
Prefab building solution requires no factory The need to establish a physical factory for prefabricated building of modular homes is eliminated with a software platform from Modulous. The product facilitates construction by automating design, cost and programming functions, while also dealing with logistics to ensure components arrive on site as needed. Full Story: TechCrunch (tiered subscription model) (9/12)
Fair & Equitable Housing
Colorado ballot push a response to housing challenges A ballot initiative in Colorado would set aside a percentage of state income tax revenue for affordable housing projects. "We've reached a tipping point and we cannot continue to wait on the sidelines and hope that something happens," says Jackie Millet, mayor of Lone Tree, a community outside Denver. Full Story: The Associated Press (9/14)
Legislation & Regulation
Commentary: Time is right for FHLB reform Former FDIC Chair William Isaac and Cornelius Hurley, a former director of the Federal Home Loan Bank of Boston, call for changes at the Federal Home Loan Banks Agency, supporting a recently announced review of operations by the Federal Housing Finance Agency. Full Story: The Hill (9/13)
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