As The Guardian hunts for a new chief executive, its new leader will have big shoes to fill. The publisher has achieved an impressive financial turnaround. Its new leader must sustain it.
| The overall environment for all publishers isn’t any easier in 2019 than it was three years ago, either. Google and Facebook still dominate online ad spend, newsstand revenue across the board faces terminal decline and new privacy regulations and moves from browsers to limit tracking are making it harder for publishers to sell advertisers their audiences using third-party cookies. Now, The Guardian's next CEO must confront that balancing act. Read more below. As The Guardian hunts for a new chief executive, its new leader will have big shoes to fill. The publisher has achieved an impressive financial turnaround. Its new leader must sustain it. The biggest change for Snapchat's ad sales strategy has been the broadening of its messaging to not only include social buyers, but also TV and video buyers, according to the platform's latest pitch deck, YouTube is paying some celebrities to create YouTube channels, but advertisers aren’t giving YouTube more money as a result. That may not matter, though. Amazon is rolling out its Onsite Associates Program in Europe, which has product-buying guides created by affiliate publishers on the platform. Other things to know about Speakers announced: Hear from leaders at Deutsch, Modi Media and more at the Digiday Video Advertising Summit. View the full agenda here. As browsers eliminate third-party cookies and strict regulations take hold, first-party authentication is now the key to helping publishers keep track of their audience. Join the webinar for tips on how to go about it. Sponsored by LiveRamp. | | |
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| Publishing in the Platform Era | | The balancing act facing the next Guardian CEO | | As The Guardian hunts for a new chief executive, its new leader will have big shoes to fill. The publisher has achieved an impressive financial turnaround. Its new leader must sustain it. | | |
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howdy! howdy! | Sponsored by Permutive | | How publishers are missing out on data-driven revenue | | Dramatic browser changes have wiped third-party cookies used for behavioral targeting. In a new report, learn how major organizations like BuzzFeed and GroupM are still building new revenue channels and finding ways to personalize the on-site experience. | | |
howdy! | Sponsored by Zephr | | Monetizing content beyond paywalls | | New research finds that media pros think subscriptions will be the next major driver of publisher growth. But industry pros also caution that paywalls should be one piece of a broader monetization strategy. | | |
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