The second-biggest SSP on the market is jockeying to become an entrypoint for more than just managing demand.
| Amazon took over the world by becoming the backbone of millions of sellers’ e-commerce operations. It is taking its first steps in the direction of what it hopes will be something similar for publishers, including hiring executives who can stand up a third-party technology marketplace for media and ad tech vendors, according to numerous job listings Amazon has posted in the past two weeks. Read more below. The second-biggest SSP on the market is jockeying to become an entry point for more than just managing demand. The unprecedented changes to the job market has given some people the push they needed to switch industries or follow their dream and set up their own business. Publishers such as The Independent, Livingly and BuzzFeed must convince advertisers that their contextual audience approaches are worth paying for. We're bound to hear more about interoperability in the coming months. Here's what it is, why it's an antitrust issue and what it means for marketers. Known, an agency that puts creative directors alongside PhD data scientists, specializes in crafting thousands of permutations for clients on the fly. More in this week’s Digiday+ Media Buying Briefing. On the latest episode of the Digiday Podcast, the anchor of “Meet the Press Reports” discussed how the streaming show relates to the linear program and how the news cycle has changed in the President Biden era. More advertisers are turning to talent agencies like United Talent Agency to understand how to show up in places where ads are increasingly not welcome. For the latest edition of our Digiday+ Marketing Briefing, we look back at four trends that have dominated the last six months and how marketers have navigated those issues. Outside's 2-month old subscription bundle has convinced 40% of new subscribers that it's worth paying $50 more to get access to the company's entire digital portfolio, two print magazines and a number of other perks. Other things to know about Hear from Dotdash chief technology officer Nabil Ahmad, Bustle Digital Group chief content officer, lifestyle Emma Rosenblum and more as they discuss what’s ahead for publishers at the Digiday Publishing Summit in Miami. Publishers: How are you adapting your solutions to control ad quality and improve transparency? Take this survey and we’ll send you a $5 Starbucks gift card with the results. Sponsored by GeoEdge. Register for this webinar featuring industry leaders discussing next steps for brands as they work toward a privacy-safe future amid multiple identity solutions. Sponsored by Alliant. | | |
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