“This is not an extension of the U.S., this is about how to empower our writers for a U.K. audience,” said Akhil Nambiar, chief of staff at The Athletic.
| Welcome to today's Digiday Daily. Here are some of our top stories, from The Athletic choosing the U.K. as its first international hub to marketers bringing marketing capabilities in-house. Sports subscription publisher The Athletic has pinpointed the U.K. as its first international hub. The U.K. editorial team will focus initially on football, particularly Premier League teams, but will expand to cover more sports in time. After years of approaching pushes with caution, many publishers appear to have realized that they can go nuts with them, with many now taking those strategies past their audience’s phones. The metrics around push notifications still aren’t as clean as publishers would like, and publishers still have trouble mapping out the right balance between engagement, traffic and marketing. Marketers are moving marketing capabilities — be it creative, digital or media -- in-house. Here are some pros and cons when it comes to doing just that. Other things to know about Today is the last day to enter the Digiday Technology Awards before the entry fee rises. Submit now for the chance to showcase your technology in categories including Best Video Marketing & Advertising Platform, Best Display and Programmatic Advertising Platform, Best Mobile Marketing Platform and more. Curious about the latest Instagram Stories features and Instagram Stories analytics? Join our webinar on June 20 to learn more. Sponsored by Marin Software. | | |
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| Mobile | | Inside publishing's push notification mania | | After years of approaching pushes with caution, many publishers appear to have realized that they can go nuts with them, with many now taking those strategies past their audience’s phones. The metrics around push notifications still aren’t as clean as publishers would like, and publishers still have trouble mapping out the right balance between engagement, traffic and marketing. | | |
| Sponsored by Akamai | | Webinar: Understanding the impact of speed on digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
| Retail Revolution | | Stitch Fix is spending more on marketing | | Stitch Fix CEO and founder Katrina Lake told investors that the company spent $16 million in brand marketing last quarter, and is looking to spend even more heavily on it during the second half of the year as the company looks to diversify from its “normal bread and butter performance marketing.” | | |
| Sponsored by GeoEdge | | What are you doing to combat malvertising? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
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