Athletes have a significant influence on popular trends, including nutrition. Because of this, athletes are widely acknowledged as first movers in performance nutrition as they seek to optimize their diets and fuel their bodies with the latest and greatest. To ensure that innovation is customer-centric, there is a need to gain nuanced understanding of athletes’ needs, challenges, perspectives, and behaviors in sports nutrition.

Knowing this, Fonterra embarked on a 12-month innovation journey in the form of the Athlete Incubator Project; a consumer research exercise to inform future performance nutrition innovations and concept design.

Unlock the Fonterra Incubator Project white paper today and gain a deeper understanding of the athlete demographic and performance nutrition opportunities to drive innovation and growth.