| Here are a few easy ways that you can start to personalize your email newsletters:
1. Send the emails from you
This may seem like a given but you'd be surprised how many people try to get creative and send their emails from unique aliases or names that are unrecognizable in an attempt to grab the reader's attention and increase open rates.
Keep it simple and send the email from your name and the same domain for every single newsletter.
2. Use a [FIRST_NAME] tag
You can personalize your emails by including your readers first name. Our FASO platform gives our artists access to an all-in-one email marketing solution which provides ways to easily personalize your email newsletters.
Did you notice when you opened your email I personally addressed you by name? With nearly 70,000 subscribers on our FineArtViews list, I unfortunately have to admit that I did not address each reader personally.
As your list continues to grow, this small feature will have a big impact on your readers to help keep your emails more personal.
3. Include a personal greeting
If you were emailing a friend to catch up, you'd probably start the email by saying something like:
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