Middle-income consumers represent the fastest-growing segment of shoppers for dollar stores. Nataly Blumberg is a self-proclaimed dollar store aficionado. The native of suburban Great Neck, New York, frequents her local Dollar Tree a few times a month. Spending about $40 on each trip, she’ll stock up on her favorite brands of laundry detergent and cleaning supplies, or hunt for hidden gems like big-brand makeup in colors that have been discontinued. Blumberg, who works as a marketing manager and identifies as middle income, sees neighbors toting Chanel bags alongside her in the aisles. Although dollar stores historically have been associated with low-income communities, research shows that these stores — like Dollar General and Dollar Tree, which purchased Family Dollar in 2015 — have in fact been quickly gaining ground with shoppers like her. There are more dollar stores in middle-income ZIP codes than in low- and high-income ZIP codes combined. |