Plus, DXP case studies from Opticon 2022
| Good morning, Marketer, and how do you avoid a culture clash? Stacey Ackerman’s latest piece about getting started with the Agile Marketing Navigator focuses on the Supporting Cast. If the Supporting Cast includes an agency partner, what does your team do if you’re agile and they’re not? Stacey provides some helpful pointers. Chris Wood,
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| This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. Read More | | |
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| Optimizely customers discuss how they are using the DXP's products at Opticon 2022. Read More | | |
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| The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop. Read More | | |
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| To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. Read more | | |
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| Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report. RSVP Today! | | |
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| Customer data experts break down the key ingredients that go into a CDP. Read More | | |
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| With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Read More | | |
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| Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors. Learn more | | |
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| Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Read More | | |
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| More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! Start Discovering Now | | |
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