The age of the prompt: Brand drivers wanted Director of Brand Communication at Siegel+Gale, Steve Susi on the transformative opportunity with ChatGPT.
ClickZ Daily: March 06, 2023 |
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| Good morning, Somewhere between the .1% and an algorithm, here we are, worried ChatGPT is after our jobs and houses. Welcome to the Age of the Prompt. Just like playing 20 Questions, we use Large Language Models (LLMs) to arrive at a satisfactory output only through expert interrogation—making what’s inside the questions our new brand creative frontier. Across the brandscape, as professionals wonder aloud about their value and “place”, Director of Brand Communication at Siegel+Gale, Steve Susi explores the transformative opportunity with ChatGPT. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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AI Steve Susi The rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands but also career graphs |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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