New acquisitions are quickly tucked into the margin-sensitive organization’s wider office space, ad-tech stacks and other back-office functions. Overlapping costs are largely stripped out, rather than continuing to operate the assets as separate, adjacent businesses.
| Digital-media-merger-mania accelerated towards the end of 2019. In the past couple of weeks alone, Vice said it was acquiring Refinery29, Vox Media acquired New York Media, and Group Nine scooped up PopSugar. There were 83 digital content M&A transactions in the first three quarters of 2019, with a considerable uptick in the third quarter, according to investment bank Luma Partners. Read more below: Digital media mergers gained momentum at the end of this year. Here's what the new acquirers are looking for in digital-media assets. The Guardian has released a daily app for paying subscribers, in an effort to reach 2 million financial supporters by 2022. In this week’s Rundown: Barstool is making money on vodka, while publishers are figuring out how to stay afloat despite the loss of third-party cookies. Like the sellers.json tool, SupplyChain Object is all about demystifying how impressions are sold. Here's a primer. Other things to know about Hear from leaders at Dotdash, BuzzFeed, Vox Media and more as they discuss how they are navigating a new era of digital media at the Digiday Programmatic Media Summit. New Digiday research shows that 80 percent of marketers are unhappy with their companies’ approach to creative production and review. As a result, they've been blowing past budgets and deadlines. Sponsored by OpenText HighTail. | | |
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howdy! | Subscriptions | | The Guardian launches subscriber-only, ad-free daily app | | “This [app] is one of the first building blocks toward growing digital subscribers. Contributions have been a great success but we also need to tap into the importance of digital subscriptions,” said Juliette Laborie, director of digital reader revenues at The Guardian. | | |
| Sponsored by Bannerflow | | Survey: Is an in-house media strategy wise for brands? | | From media buying to creative, some marketers swear by in-house marketing. But in private, other marketers say their companies are taking on too much. For a free $5 Starbucks gift card, take this anonymous survey and tell us what you think. | | |
howdy! | Sponsored by Integral Ad Science | | State of the Industry research: The state of brand suitability | | According to new State of the Industry research, brand suitability (a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics) is emerging as a top concern for digital media pros. In 2020, marketers say it will be just as important as brand safety. | | |
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