| With companies such as Apple, Google and Safari releasing tracking prevention measures, as well as the introduction of GDPR, it’s clear that user privacy and security is more top-of-mind than ever before. Digital advertisers are being forced to rethink their tried-and-true approaches to cross-site tracking and data collection — but don’t panic just yet. Armed with the proper tools and knowledge, savvy marketers will be able to rise above these new challenges. In this guide you will learn: The ins and outs of domains on Safari, including an in-depth look into how its machine learning algorithm separates sites with tracking abilities Apple’s three specific requirements for persisting cookie data Specific next steps for advertisers, publishers and ad networks, including the benefits of postback tracking
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