Apr 02, 2025

There was a fantastic Day 2 keynote panel about the future of GTM strategies at The MarTech Conference last week. We called it “The GTM Revolution Will Not Be Televised,” and it featured Sangram Vajre, Whitney Bouck, Tim Hillison and Mark Stouse.

If you missed it: 1) Shame on you, and 2) MarTech Managing Editor Constantine von Hoffman summed it up for you. That shouldn’t stop you from registering for the on-demand session and watching it, though.

Completely unrelated to GTM, yesterday was April 1, and you know what that means. Yes, it was the start of Q2 for many folks.

But it’s also a day known for mindless fun. That’s why we launched our MarTech MadLibs page, where a little AI magic will help you create one of those hyperbole-filled LinkedIn posts we all love so much. Give it a try, share it on LinkedIn and tag MarTech and #MarTechMadLibs.

Mike Pastore
Editorial Director

Semrush: Want your competitor's advertising strategy? Get it free.

B2B marketing

What else we're reading

Good reads and conversations to help good marketers get better.

Why do consumers hate it when brands try to connect with them?
SEO isn’t dead, but it’s dangerously outdated. Or is it?
This is totally fine: Big brands spending small sums on X to stay out of Musk’s crosshairs.
Everyone’s Talking About AI Agents. Barely Anyone Knows What They Are.
Anthropic looked under its LLM’s hood and found weirdness
The ugly truth of influencer marketing

MarTech research

Surveys and research reports to make you a more-informed marketer

NEW! Get profiles of 14 email marketing platforms and more in the 2025 MarTech Intelligence Report, Email Marketing Platforms: A Marketer’s Guide.
NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
NEW! Get in-depth profiles of the top players in the marketing project and work management space. Download the MarTech Intelligence Report on Marketing Work Management platforms.
The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.

What they're saying

“Even with the rise of social media, AI chatbots and emerging digital channels, a website remains the centerpiece of an organization’s online presence. A great website is a brand’s hardest-working salesperson, available 24/7 to inform, engage and convert visitors.” – Bunny Tharpe in 9 essential tips for building a website that drives conversions.
“Email deliverability is more of an art than a science. Ensure your team maintains an open dialogue about strategies to stay out of the spam folder, and test initiatives that have proven effective for similar brands. – Brian McKenna in Apple and Gmail make it harder for email campaigns to get to the inbox.