Donald Trump is dead. Hillary Clinton will be indicted. President Obama is thinking of fleeing the country of Trump wins. All these things are false, and yet they are some of the thousands of headlines that went viral during a presidential campaign already sorely lacking a grounding in facts. The most quintessential example of the both scourge and popularity of fake news came the day after the election, when The Fix's Philip Bump found the top Google search result for “final election results” linked to a site declaring Trump won the popular vote by 700,000 votes. (Trump is currently losing it by 1.7 million votes and counting.) Just because the campaign is over doesn't mean fake news is. As long as people click on it, there's money to make off it, which means your Facebook feed will likely continue to fill up with it. (More on social media's role on all this below.) So let's take a real hard look at the growing phenomenon of fake news. How fake news is manufactured LibertyWritersNews founders Paris Wade, left, and Ben Goldman, right, tap away at their apartment in Long Beach, CA. (Stuart Palley for The Washington Post) The Post's Terrence McCoy hung out with the two-person team of the pro-Trump LibertyWritersNews.com, one of dozens of partisan sites that has gotten tens of millions of views (and an untold number of advertising dollars) by basically screaming innuendos, rumor and their own opinions to an audience hungry for it. Here's an excerpt from McCoy's excellent, must-read-in-full piece about how they do their work and get their "hits," as we say in the business: Fewer than 2,000 readers are on his website when Paris Wade, 26, awakens from a nap, reaches for his laptop and thinks he needs to, as he puts it, “feed” his audience. “Man, no one is covering this TPP thing,” he says after seeing an article suggesting that President Obama wants to pass the Trans-Pacific Partnership before he leaves office. Wade, a modern-day digital opportunist, sees an opportunity. He begins typing a story. “CAN’T TRUST OBAMA,” he writes as the headline, then pauses. His audience hates Obama and loves President-elect Donald Trump, and he wants to capture that disgust and cast it as a drama between good and evil. He resumes typing: “Look At Sick Thing He Just Did To STAB Trump In The Back… .” Ten minutes and nearly 200 words later, he is done with a story that is all opinion, innuendo and rumor. He types at the bottom, “Comment ‘DOWN WITH THE GLOBALISTS!’ below if you love this country,” publishes the story to his website, LibertyWritersNews.com, and then pulls up the Facebook page he uses to promote the site, which in six months has collected 805,000 followers and brought in tens of millions of page views. “WE CANNOT LET THIS HAPPEN!” he writes, posting the article. “#SHARE this 1 million times, patriots!” Then he looks at a nearby monitor that shows the site’s analytics, and watches as the readers pour in. No, YOU'RE the fake news It feels like what's real and what's fake can be difficult to discern these days, since the very same platforms that disseminate real news also disseminate fake news. We even have a video guide on how to spot fake news before sharing it on Facebook: Click to watch video |