A simple and easy guideline to help you benchmark your company’s current marketing maturity. John, MarketingSherpa conducted research with 2,400 consumers to better understand the impact of customer-first marketing on satisfaction. We then published the study, and made it available for free download – to give you new ideas for improving results as well as arm you with data to help make the case for budget and resources you need to power customer-first marketing in your organization. While we were compiling the report, we realized it would be important to create a clear understanding of customer-first marketing for all marketers. Our industry is so filled with buzzwords. What does customer-first marketing really mean? And how does it relate to customer-centric marketing? To help clarify that understanding, we created the Five Levels of Marketing Maturity. Since we’ve received a few questions about these levels, we recently wrote a blog post – Customer-First Marketing Strategy: The highest of the five levels of marketing maturity – to go a little deeper into marketing maturity. It is a simple and easy guideline to help you benchmark your company’s current maturity and better understand the next steps necessary to move up the ladder. Here’s what others are saying about this blog post so far: Feel free to tweet to me @DanielBurstein and share your own insights as well, or simply reply to this email. Daniel Burstein Senior Director, Content MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Let us know how we can help. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding [email protected] to your Safe Sender, White List or Address Book. You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters. We protect your privacy 4315 Pablo Oaks Court, Jacksonville, FL 32224, United States © 2017 MarketingSherpa, LLC