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The 5 Defining Trends of This Year’s Broadcast Upfronts Revivals, military shows and knocking digital advertising By Jason Lynch During the annual broadcast upfronts last week, most of the networks picked up right where they left off last year: reasserting their dominance by repeatedly pummeling digital advertising, especially in light of advertisers' renewed concerns about online placement in offensive environments on platforms like YouTube. "Promising brand safety is a really low bar, and some...
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How NCM Is Changing Your Moviegoing Experience The company is re-imagining its cinema pre-show FirstLook By A.J. Katz Long before a movie starts can be a valuable time for brands to get their message out. That's why National CineMedia (NCM) uses the TV upfront week to entice advertisers to buy in to what they're selling. The centerpiece of NCM's advertiser presentation today-its 6th annual upfront-was the revamp of its signature cinema pre-show series,...
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ABC Prepares for a Final Season of Scandal and Revives Its Hit Sitcom Roseanne for Midseason The Shonda Rhimes series will face off against This Is Us next season By Jason Lynch ABC Entertainment president Channing Dungey is shaking up almost every night of ABC's schedule next season in an effort to jump-start the network after it finished fourth in adults 18-49 for the second consecutive season. The new schedule, which she unveiled ahead of ABC's upfront this afternoon at New York's Lincoln Center, features new nights...
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Stephen Colbert Caps His Late-Night Resurgence By Stealing the Show at CBS Upfront Network unveils the first look at CBS All Access’ new Star Trek series By Jason Lynch During last year's CBS upfront presentation, Stephen Colbert was little more than a footnote. The network instead gave the 2016 spotlight to his late-night companion, James Corden, who received not one but two extravagant opening production numbers. Meanwhile, Colbert was shoehorned in partway through, delivering a tepid routine that fell flat with the Carnegie Hall...
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The CW Shakes Up Its Fall Schedule With a Dynasty Reboot and Military Drama The network also picks up a fifth superhero series By Jason Lynch The CW is making big changes to its fall schedule, leaving only one night unchanged as it launches a Dynasty reboot and--as several other broadcasters are also doing--a military drama. The network revealed the new lineup, which The CW president Mark Pedowitz called "our strongest schedule ever," shortly before its upfront presentation this morning at...
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Why TBS and TNT Are Undergoing a ‘Top-to-Bottom Rebuild’ Networks are hoping to attract more binge-watchers By Chris Ariens TBS and TNT president Kevin Reilly told ad buyers at Turner's 2017 upfront today that his channels are not just in the middle of a refresh "but a top-to-bottom rebuild." "When you think of great immersive binge-worthy drama, much of it is not on ad-supported TV," Reilly said, acknowledging that traditional TV's newest and fiercest...
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The 10 Most Memorable Moments From This Year’s Upfront Week Some networks left buyers cheering, while others had them cringing By Jason Lynch Another upfront week is in the books, and while the week's usual highlight was MIA this year--Jimmy Kimmel skipped his annual upfront roast at ABC's event to stay in L.A. with his newborn son, who continues to recover from open-heart surgery--the other networks filled the void with plenty of laughs and cringeworthy moments. As each...
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