| | | | | The 5 Best Ads of Super Bowl LI Comic spots did well, but there was no getting away from politics By Tim Nudd One big question going into Super Bowl LI was whether advertisers would offer viewers a release from the suffocating political tension of the times, or try to address the issue of the country's divisiveness head on. In the end, they did both. There were a number of strong comic spots in Sunday's telecast on Fox,...
Read more » | | | | | | | | | | | | | | The Ending of 84 Lumber’s Super Bowl Ad Is a Beautiful and Provocative Take on Immigration Inside the strategy, and whether the company expects backlash By Tim Nudd Maggie Hardy Magerko, owner and president of 84 Lumber, a little-known Pennsylvania-based building material supplier, has been called crazy for buying 90 seconds of airtime on the Super Bowl--a telecast that's been commanding ad rates of over $5 million for 30 seconds. Then she went and gave the ad a political theme. And not just...
Read more » | | Green Mountain Takes a Caffeinated Approach to Storytelling in Fast-Talkin’ Ads From Havas Now, that's perky stuff By David Gianatasio Fair-trade sourcing of coffee beans, while a commendable business practice, seems like an awfully snoozy topic for TV commercials. Would swift-paced voiceovers and quick-cut imagery draw in viewers and hold their attention? If this sounds appealing, perhaps Havas New York's latest effort for Green Mountain Coffee will make your heart beat faster. The ad below...
Read more » | | Kristen Stewart’s Fake Super Bowl Ad for Totino’s Takes a Hilariously Racy Left Turn The hungry guys can wait By Tim Nudd Saturday Night Live has a tradition of making fake Totino's commercials on Super Bowl weekend, with Vanessa Bayer playing a bored housewife who makes tray after tray of pizza rolls for her "hungry guys"--her football-watching husband and his friends. Kristen Stewart joined the party last night in the latest installment of the spoof series, showing...
Read more » | | | | | Why These 3 Hilarious Super Bowl Ads Stand the Test of Time Top creatives mine comedy gold By Alfred Maskeroni The stakes are high every Super Bowl--every brand and their mother is vying for eyeballs--and there are many ways to compete for attention. Probably the favorite way for most brands, in the end, is humor. For another Super Bowl edition of our "Best Ads Ever" series, we asked three top creatives to name their favorite...
Read more » | | This Copywriter Built a Bot to Handle Job Interviews, So She Won’t Have To Hello, HireEliBot By Angela Natividad Here's a spiel we all know well: It's hard getting work. Recruiters are often dead ends, and you have to do something creative--sometimes something crazy--to prove your value or simply to be seen at all. Copywriter Elizabeth Nieves just moved to Chicago. She's been talking to recruiters, to no avail. And she's tired of repeating...
Read more » | | Meet Lauren. She’s 260 Weeks Pregnant, and for a Very Good Reason Why a woman would keep her baby in for five years By Angela Natividad This is Lauren. Lauren is 260 weeks pregnant. "A Long Five Years," a PSA by advertising creatives working with Biscuit Filmworks, recounts an absurd story with a prickly edge. Below, find out why a clearly encumbered woman would decide to keep a baby inside her well past the due date: The film was created for...
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