The trade body representing media agencies urges ‘simplicity’ as advertisers demand transparency on things like dynamic take rates or the intricacies of content verification.
| Most digital display ads will be executed next year, accounting for 91% of spend in what should be good news for all parties involved in ad tech. But with great power comes great responsibility. And in an industry where “accountability” is a near-constant catchcry from any given conference stage, that means audits, as marketers demand assurances that a media dollar spent is a dollar invested. Read more below. The 4A’s urges 'simplicity' as advertisers demand transparency on things like dynamic take rates or the intricacies of content verification. Publishers spend time ruminating over the last two years of the pandemic in this Digiday+ Media Briefing. Fender is turning up the volume on its marketing riffs on TikTok to get in front of new guitar players using educational and inspirational content. A survey of agency and publishing professionals suggests a five-day, 9 to 5, in-person work model will not be a thing of the future, according to recent Digiday+ research. Black creators sign an open letter to Twitch demanding improved safety and moderation tools. “CMOs like shiny objects a little too much,” said John Connors, founder and CEO of Boston-based full-service agency Boathouse Group. From our sister site, WorkLife: Command-and-control management styles have had to make way for new forms of modern leadership. But how do you rid yourself of it entirely? As Chief People Officer at Quantcast, it's Valerie Junger's role to balance workers’ desire for flexibility with the boss’ mandate to return to the office three days a week. Other things to know about Join us in Palm Springs May 4-6 at the Digiday Programmatic Marketing Summit for a deep dive into the rapidly changing programmatic marketing landscape and hear from execs at Direct Agents, Publicis Imagine, and Quigley-Simpson. Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. Sponsored by Passendo. To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. Sponsored by MNTN. | | |
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