The 3 pillars to overcome SaaS marketing complexity SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention.
ClickZ Daily: February 8, 2021 |
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First-party data collection and connectivity is imperative for the new third-party cookieless world. Is your brand prepared? Download our Customer Engagement Report to learn more.
Happy Monday! Today we have Dave Porter, Head of Client Services at Tug, showing how SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. “Turn your website into a customer-winning machine. Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently,” says Dave. Also David Gang, CEO of Brightspot, shows how simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experience. He writes: A key part of integrating remote work with in-person advantages will be the successful intranets, better thought of as “community and culture experiences.” These experiences provide greater personalization and empower companies to bring company culture to life at a time when employees need it most, giving them new ways to connect with their work and each other. |
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Digital Marketing Dave Porter SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. |
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Digital Marketing David Gang Simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experience. Read more |
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| Digital Marketing Jacqueline Dooley Sellercloud reviews post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for retailers. Read more |
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| Content Marketing Isabelle Papoulias Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy. Read more |
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| Commerce & Sales Bridgette Darling Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read more |
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| LiveRamp aspires to make it safe and easy for companies to use data effectively. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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