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Leading With Loyalty

Inaugural study of 450+ operators ties
loyalty innovation to exceptional customer experiences

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Do you know who your best customers are and, more importantly, what brings them back to your restaurant? The insights you need for answering those questions involve strategies and technologies across front-of-house operations, marketing and, increasingly, digital loyalty.

To start making critical connections, Nation's Restaurant News and Restaurant Business worked with more than 450 of your industry peers to ask how they approach fostering greater loyalty among their guests and using digital tools to improve their overall customer experience.

How do they prioritize their investments for this, especially when traffic is under more pressure than before?

Answers and ideas come from all over the Loyalty and the Customer Experience report, the first study of its kind offered for free by Nation's Restaurant News and Restaurant Business. Download your complimentary copy now, and please join us in the coming weeks for a special webinar featuring industry thought leaders focusing their innovation on the loyalty space.

Whats working - and whats next

What's working — and what's next?

Follow different value strategies breaking through with consumers, and explore new features like personalization and gamification.
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Leverage your best guests

Leverage your best guests

Benchmark your loyalty program's contribution to your business against industry norms, and see how your growth targets stack up.
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9 ways to recruit raving fans

9 ways to recruit raving fans

Try new tactics for growing your roster of loyalty club members and incentivizing repeat traffic with offers and messages that convert.
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Measure and manage loyalty programs

Measure and manage loyalty programs

Compare how operators evaluate the effectiveness and ROI of their strategies to adjust their marketing campaigns and more.
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Tailoring IT budgets for greater loyalty

Tailoring IT budgets for greater loyalty

Prioritize where investments in mobile apps, data analytics tools, or dedicated staff can pay off in reliable, traffic-driving capabilities.
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