| According to our Q2 RIA Edge Study, in the wake of significant market declines financial advisors are increasingly looking to organic sources of growth to drive client acquisition and asset growth this year. The key drivers this year? Referrals from existing clients, attracting new prospects and raising brand awareness. The study shows that RIAs increasingly are looking to marketing to help drive growth, with nearly half reporting they will invest more in marketing in 2022 than they did last year. And they’re using a variety of new and traditional marketing channels to achieve that growth – from social media, podcasts and webinars to advertising, events and direct mail. This enhanced embrace of marketing represents a shift for RIA firms – many of which previously had relied on direct client acquisition tactics rather than broader marketing strategies. Download this timely report to learn how marketing is evolving as a key driver of organic growth within advisory firms as RIAs evolve from practices into businesses – and ultimately into enterprises or platforms that are powered by steady, consistent and repeatable growth strategies. |
