Political advertising on platforms isn’t new but the 2020 election is spurring a debate as to whether or not it belongs there.
| The ongoing debate about political advertising on platforms has reached its natural conclusion -- with a meta-question of whether or not political advertising has a place on those platforms. Read more below. Political advertising on platforms isn't new but the 2020 election is spurring a debate as to whether or not it belongs there. For the latest in our Confessions series, a luxury hotel group’s public relations and marketing executive explains why they think the influencer marketing bubble will eventually burst, but why they’re still working with influencers to market their hotels. Complex has formed a division called Climate to use that expertise in order to develop products for other companies. The division is an opportunity for Complex to extend its work with advertisers beyond being a promotional vehicle while also underscoring its position as a tastemaker for an audience of tastemakers. In the span of two days, Deadspin lost nearly its entire editorial staff and a $1 million ad campaign with Farmers Insurance, yet media buyers think that this won't hurt the G/O Media site. Other things to know about We're offering a select group of brand and agency execs the chance to join us at the Digiday Video Advertising Summit with a complimentary VIP pass. Request one here. The death of third-party cookies is dramatically affecting behavioral targeting. In a new report, learn how major organizations like BuzzFeed and GroupM are still building new revenue channels and finding ways to personalize the on-site experience. Sponsored by Permutive. | | |
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howdy! | Marketing on Platforms | | How Mucinex enlisted TikTok creators to push cold medicine | | TikTok bet early on that by drawing quality video creators to its platform, it could eventually bring in more advertisers. While its Creator Marketplace is still in beta, one company who used it likes the results thus far. | | |
howdy! | Content & Commerce | | Why Future has turned into a media consolidator | | “Future stands out in terms of other magazine publishers, not just from their acquisition pathway, which has been forceful, but the way it looks at monetizing brands and maximizing their assets. It’s clearly leading.” |
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