As the year comes to a close, we took time to reflect on our favorite subject—email—to find out how deliverability performed in this past year.
In our latest annual study, the 2017 Deliverability Benchmark Report, we learned that globally, one in five emails are missing the inbox. With 20 percent of email not reaching the inbox, marketers are missing out on not only potential revenue, but also the opportunity to build strong relationships with subscribers.
Getting to the inbox entails more than hitting the send button. Download the report today to understand how email gets delivered, and how your email program compares to industry benchmarks across the world. |
