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The 20 Most Viral Ads of 2016 A Christmas ad tops the list, as Unruly ranks the year's most shared spots By Tim Nudd Christmas, the Olympics/Paralympics and OK Go. Those are three reliable buckets for great advertising, and they all show up in Unruly's new list of the most shared ads of 2016. The top spot on this ...
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| Brandshare Content From Cardlytics | | |
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Breitbart Launches Campaign Against Kellogg's After Company Said It Would Pull Advertising Creates #DumpKelloggs petition By Kristina Monllos Following Kellogg's announcement on Tuesday that it would be pulling ads from Breitbart, the "alt-right" news organization created a campaign encouraging its readers to boycott the company.
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Holiday Movies 2016: All The Films to See This Month, and How They're Being Marketed >From comedy to drama, and indie to blockbuster By Chris Thilk Harry: "Every year I just try to get from the day before Thanksgiving to the day after New Year's." Sally: "A lot of suicides."
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This Ad Shows When Girls Code, They Change the World—Bros Just Build a Mom Robot Girls Who Code and CollegeHumor join forces By Katie Richards Ask two women to write code that will build a world-changing robot, and you'll get just that—a world-changing robot that measures the pollution in water and saves lives. Ask men to do the same thing, and ...
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Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year Holiday ad spending is up 13.7 percent over 2015 By Jason Lynch Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of 13.7 percent over the same period last year.
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FedEx Leans on a Sophisticated Data Stream to Play Last-Minute Santa Inside the brand's weather-monitoring dashboard By Christopher Heine Millions of Americans will wait until the last minute to send holiday gifts to far-flung locales, and many will lean on FedEx to make it happen in a hurry. There's a data-based story behind why the brand has ...
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8 New Stats About Whether Influencer Marketing Campaigns Actually Work Brand practitioners weigh in By Christopher Heine Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light ...
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